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ties. In addition the Blue Flag campaign and PAN Park system of World Wildlife Foundation are presented. Chapters in the third part of the book present a more regional development point of view towards sustainable tourism and brieï¬y even mention commoditisation of the local culture. Case studies on sustainability at the regional level highlight the vast problems on different interpretations of sustainability and positioning of the local population towards sustainable development. The fourth part of the book comprises individual case studies on national parks, nature parks and private resorts. Some of the problems at the regional level are represented at the local level. One example of this is leakage of money from the local level. Some chapters present more individual programmes and plans of action in implementing sustainability. The book contains a wide selection of articles and case studies on different practises in the area of sustainable development. There could, however, have been a couple of thematic or concluding articles from the editors to summarise or draw conclusions on a selection of these case studies. The book provides an overall conception of the various stakeholders and practises involved in sustainable development. Satu Miettinen University of Art and Design Puskantie 19A6 Finland Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/jtr.494 CORPORATE FUTURES: SOCIAL RESPONSIBILITY IN THE TOURISM INDUSTRY by Angela Kalisch, Tourism Concern, London, 2002. 47 pp. £15.00 (non-members) £10.00 (members). ISBN 09528567-7-8. This is a consultation paper researched and written for Tourism Concern. The short publication is structured in four chapters plus executive summary and conclusion. It is written in a straightforward and easy to read style. This is a much-needed practical paper that takes a multifaceted subject area and investigates how the tourism industry as a whole (but focusing mainly on tour operators) can begin to positively address long-term sustainable development. Copyright © 2004 John Wiley & Sons, Ltd. Chapter 1 introduces the reader to the concept and terminology of corporate social responsibility (CSR) in a simple yet thorough manner and gives the business case for CSR. Communication and consultation with stakeholders are seen to be key stages in the development of business policy. At present corporate environmental and social reporting is voluntary, but, as Kalisch points out, implementation and veriï¬cation are essential if the exercise is not to be seen as simply a public relations exercise. Having discussed CSR in general in Chapter 1, Chapter 2 goes on to consider CSR speciï¬cally in relation to tourism and provides general tourismrelated business reasons for adopting CSR in the tourism industry. The paper points out that although improvements in environmental manageInt. J. Tourism Res. 6, 377â380 (2004)
International Journal of Tourism Research – Wiley
Published: Sep 1, 2004
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