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The role of labels in the zoo

The role of labels in the zoo EDITORIAL NOTE Most of the articles in thissection have been contributed by zoo personnel andprofssionalgraphicdcsignerr. Thefollowing is m’ttenfrom thepoint of view of the visitor, although the author is a particularly well informed member o the public, being a biologist who specialised f in zoos and studied under Profssor Hedigerat Zurich. He has looked at labelling in more than 7 ~ 2 0 0 s . The role of labels in the zoo JAN VAN D E N BRINK Leksmondhof 263, 1108 G A Amsterdam-Zuidoost, Netherlands It is generally acknowledged that the modem zoo has a major role to fulfil in four fields: recreation, education, scientific research and the conservation of endangered species. An important component of the educational aspect is the information which is given to the public by means of zoo labels. Despite the growth of other educational activities, such as ‘talking labels’, zoo journals, and lectures, the written label is still the basic or only source of information for the majority of visitors. In simple terms the aim of the zoo label is to inform the public but it is left to the visitors themselves to read or ignore it. Labels, therefore, should be designed to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Zoo Yearbook Wiley

The role of labels in the zoo

International Zoo Yearbook , Volume 21 (1) – Jan 1, 1981

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References (3)

Publisher
Wiley
Copyright
Copyright © 1981 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0074-9664
eISSN
1748-1090
DOI
10.1111/j.1748-1090.1981.tb01945.x
Publisher site
See Article on Publisher Site

Abstract

EDITORIAL NOTE Most of the articles in thissection have been contributed by zoo personnel andprofssionalgraphicdcsignerr. Thefollowing is m’ttenfrom thepoint of view of the visitor, although the author is a particularly well informed member o the public, being a biologist who specialised f in zoos and studied under Profssor Hedigerat Zurich. He has looked at labelling in more than 7 ~ 2 0 0 s . The role of labels in the zoo JAN VAN D E N BRINK Leksmondhof 263, 1108 G A Amsterdam-Zuidoost, Netherlands It is generally acknowledged that the modem zoo has a major role to fulfil in four fields: recreation, education, scientific research and the conservation of endangered species. An important component of the educational aspect is the information which is given to the public by means of zoo labels. Despite the growth of other educational activities, such as ‘talking labels’, zoo journals, and lectures, the written label is still the basic or only source of information for the majority of visitors. In simple terms the aim of the zoo label is to inform the public but it is left to the visitors themselves to read or ignore it. Labels, therefore, should be designed to

Journal

International Zoo YearbookWiley

Published: Jan 1, 1981

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