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Tourism behaviour: travelers' decisions and actions by Roger S. G. March and Arch G. Woodside, CABI Publishing, Wallingford, Oxon, UK, 2005. No. of pages: VII + 280 including index. ISBN 0‐85199‐021‐5

Tourism behaviour: travelers' decisions and actions by Roger S. G. March and Arch G. Woodside,... TOURISM BEHAVIOUR: TRAVELLERS’ DECISIONS AND ACTIONS by Roger S. G. March and Arch G. Woodside, CABI Publishing, Wallingford, Oxon, UK, 2005. No. of pages: VII + 280 including index. US$100.00 (hardback), ISBN 0-85199-021-5. Notwithstanding the standard tone of its title, this book is anything but a conventional examination of the topic of tourism consumption behaviour. The book is not intended to provide comprehensive coverage of extant knowledge in the leisure and travel behaviour field, but is a work that strives for, and achieves, depth rather than breadth. What the authors deeply focus on are the planning and behavioural aspects of travellers. March and Woodside offer a number of fresh and interesting perspectives on the topic, within a scope tightly focused on the choices that people make both to travel and not to travel. The structure of the book is made up of two main parts. Part 1 consists of three chapters authored by Woodside and various co-authors. Each of these initial chapters combines theory and application in a different setting. Chapter 1 uses ecological system theory to examine the trade-offs people make in life among work, leisure, resting and life maintenance activities (e.g. personal hygiene and home chores) in the context of travel behaviour in Australia. Chapters 2 and 3 offer a purchase-consumption system to examine travel decisions and segmentation in Hawaii and Prince Edward Island (PEI) (Canada) respectively. Part 2 presents the research work of March and Woodside writing together, wherein over eight chapters they present a comprehensive account of a study analysing data gathered by others from visitors entering and exiting the holiday destination of PEI in 1992. Their findings focus on the convergences and divergences between planned and realised behaviours (Chapter 8), and also consider the influences of product information (Chapter 9) and consumer characteristics (Chapter 10). The concluding chapter on strategic implications is particularly well conceived and written, as it helps the reader to contextualise the rich and substantial amount of statistical data presented in the analysis. Destination marketers and managers will find a range of potentially useful strategic propositions in this chapter. This work is an excellent example of the processes involved in developing and testing theory. The level of detail reported is a strength of the book (e.g. 29-page survey instrument in Chapter 1 and detailed findings in Chapters 8, 9 and 10) and should encourage and facilitate the extension of this relevant and valuable research by other authors. The book is not designed as a central course text, but will be quite helpful in the role of supplementary text in a teaching and learning environment to enhance understanding of the field. Michael J. Gross University of South Australia michael.gross@unisa.edu.au Copyright © 2007 John Wiley & Sons, Ltd. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Research Wiley

Tourism behaviour: travelers' decisions and actions by Roger S. G. March and Arch G. Woodside, CABI Publishing, Wallingford, Oxon, UK, 2005. No. of pages: VII + 280 including index. ISBN 0‐85199‐021‐5

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Publisher
Wiley
Copyright
Copyright © 2007 John Wiley & Sons, Ltd.
ISSN
1099-2340
eISSN
1522-1970
DOI
10.1002/jtr.625
Publisher site
See Article on Publisher Site

Abstract

TOURISM BEHAVIOUR: TRAVELLERS’ DECISIONS AND ACTIONS by Roger S. G. March and Arch G. Woodside, CABI Publishing, Wallingford, Oxon, UK, 2005. No. of pages: VII + 280 including index. US$100.00 (hardback), ISBN 0-85199-021-5. Notwithstanding the standard tone of its title, this book is anything but a conventional examination of the topic of tourism consumption behaviour. The book is not intended to provide comprehensive coverage of extant knowledge in the leisure and travel behaviour field, but is a work that strives for, and achieves, depth rather than breadth. What the authors deeply focus on are the planning and behavioural aspects of travellers. March and Woodside offer a number of fresh and interesting perspectives on the topic, within a scope tightly focused on the choices that people make both to travel and not to travel. The structure of the book is made up of two main parts. Part 1 consists of three chapters authored by Woodside and various co-authors. Each of these initial chapters combines theory and application in a different setting. Chapter 1 uses ecological system theory to examine the trade-offs people make in life among work, leisure, resting and life maintenance activities (e.g. personal hygiene and home chores) in the context of travel behaviour in Australia. Chapters 2 and 3 offer a purchase-consumption system to examine travel decisions and segmentation in Hawaii and Prince Edward Island (PEI) (Canada) respectively. Part 2 presents the research work of March and Woodside writing together, wherein over eight chapters they present a comprehensive account of a study analysing data gathered by others from visitors entering and exiting the holiday destination of PEI in 1992. Their findings focus on the convergences and divergences between planned and realised behaviours (Chapter 8), and also consider the influences of product information (Chapter 9) and consumer characteristics (Chapter 10). The concluding chapter on strategic implications is particularly well conceived and written, as it helps the reader to contextualise the rich and substantial amount of statistical data presented in the analysis. Destination marketers and managers will find a range of potentially useful strategic propositions in this chapter. This work is an excellent example of the processes involved in developing and testing theory. The level of detail reported is a strength of the book (e.g. 29-page survey instrument in Chapter 1 and detailed findings in Chapters 8, 9 and 10) and should encourage and facilitate the extension of this relevant and valuable research by other authors. The book is not designed as a central course text, but will be quite helpful in the role of supplementary text in a teaching and learning environment to enhance understanding of the field. Michael J. Gross University of South Australia michael.gross@unisa.edu.au Copyright © 2007 John Wiley & Sons, Ltd.

Journal

International Journal of Tourism Research – Wiley

Published: Sep 1, 2007

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