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Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity

Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity This study investigates the effects of the use of social media in inbound open innovation on capabilities for absorptive capacity of companies. Seven explorative case studies were conducted in an R&D and business context of two large global high‐tech companies. The results suggest that if the necessary conditions are met, social media usage increases the transparent, moderational and multi‐directional interactions that in turn influence four capabilities for absorptive capacity: connectedness, socialization tactics, cross‐functionality and receptivity, a hitherto overlooked capability. Hence, we observe that social media are boundary‐spanning tools that can be used to build and increase companies' absorptive capacity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Creativity and Innovation Management Wiley

Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity

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References (70)

Publisher
Wiley
Copyright
Copyright © 2015 John Wiley & Sons Ltd
ISSN
0963-1690
eISSN
1467-8691
DOI
10.1111/caim.12105
Publisher site
See Article on Publisher Site

Abstract

This study investigates the effects of the use of social media in inbound open innovation on capabilities for absorptive capacity of companies. Seven explorative case studies were conducted in an R&D and business context of two large global high‐tech companies. The results suggest that if the necessary conditions are met, social media usage increases the transparent, moderational and multi‐directional interactions that in turn influence four capabilities for absorptive capacity: connectedness, socialization tactics, cross‐functionality and receptivity, a hitherto overlooked capability. Hence, we observe that social media are boundary‐spanning tools that can be used to build and increase companies' absorptive capacity.

Journal

Creativity and Innovation ManagementWiley

Published: Mar 1, 2015

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