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Voter Learning in State Primary Elections

Voter Learning in State Primary Elections When voters learn about candidates' issue positions during election campaigns, does it affect how they vote? This basic question about voters remains unanswered in part because of a methodological obstacle: learning candidates' issue positions may influence not only voters' vote choice but also their issue positions. To surmount this obstacle, we attempt to answer this question by examining statewide primary elections, which are arguably less vulnerable to this reverse causation problem because they lack partisan cues and are of much lower salience than presidential elections. Using both existing polling data and our own panel Internet surveys, we find that voters learn about the ideologies of candidates during statewide primary campaigns and that this learning affects their voting decisions in senate and gubernatorial primaries. We fail to find similar results for down‐ballot primaries, raising questions about voters' ability to make informed judgments for these types of elections. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Political Science Wiley

Voter Learning in State Primary Elections

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Publisher
Wiley
Copyright
©2015 by the Midwest Political Science Association
ISSN
0092-5853
eISSN
1540-5907
DOI
10.1111/ajps.12093
Publisher site
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Abstract

When voters learn about candidates' issue positions during election campaigns, does it affect how they vote? This basic question about voters remains unanswered in part because of a methodological obstacle: learning candidates' issue positions may influence not only voters' vote choice but also their issue positions. To surmount this obstacle, we attempt to answer this question by examining statewide primary elections, which are arguably less vulnerable to this reverse causation problem because they lack partisan cues and are of much lower salience than presidential elections. Using both existing polling data and our own panel Internet surveys, we find that voters learn about the ideologies of candidates during statewide primary campaigns and that this learning affects their voting decisions in senate and gubernatorial primaries. We fail to find similar results for down‐ballot primaries, raising questions about voters' ability to make informed judgments for these types of elections.

Journal

American Journal of Political Science – Wiley

Published: Jan 1, 2015

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