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‘When buying into the business, we knew it was seasonal’: perceptions of seasonality in Central Otago, New Zealand

‘When buying into the business, we knew it was seasonal’: perceptions of seasonality in Central... Although the majority of the academic literature makes a convincing economic case when suggesting that seasonality is problematic, it is, arguably, equally important to consider whether businesses themselves perceive seasonality as a distinct problem. This paper considers the extent to which businesses and operations, variably involved in tourism, perceive seasonality. A case study of the Central Otago region of New Zealand is offered. The results suggest that although seasonality is perceived as a salient issue for the sector itself, it is not universally perceived to be inherently problematic from the perspective of the individual business/operator. Copyright © 2004 John Wiley & Sons, Ltd. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Research Wiley

‘When buying into the business, we knew it was seasonal’: perceptions of seasonality in Central Otago, New Zealand

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References (21)

Publisher
Wiley
Copyright
Copyright © 2004 John Wiley & Sons, Ltd.
ISSN
1099-2340
eISSN
1522-1970
DOI
10.1002/jtr.492
Publisher site
See Article on Publisher Site

Abstract

Although the majority of the academic literature makes a convincing economic case when suggesting that seasonality is problematic, it is, arguably, equally important to consider whether businesses themselves perceive seasonality as a distinct problem. This paper considers the extent to which businesses and operations, variably involved in tourism, perceive seasonality. A case study of the Central Otago region of New Zealand is offered. The results suggest that although seasonality is perceived as a salient issue for the sector itself, it is not universally perceived to be inherently problematic from the perspective of the individual business/operator. Copyright © 2004 John Wiley & Sons, Ltd.

Journal

International Journal of Tourism Research – Wiley

Published: Sep 1, 2004

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