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Yes We Did! Basking in Reflected Glory and Cutting Off Reflected Failure in the 2008 Presidential Election

Yes We Did! Basking in Reflected Glory and Cutting Off Reflected Failure in the 2008 Presidential... In two studies, the tendency to Bask in Reflected Glory (BIRG) or Cut Off Reflected Failure (CORF) was examined in the context of the 2008 presidential election. Experiment 1, a field study, found that yard or window signs endorsing successful Democratic candidate Barack Obama were displayed longer than signs endorsing his opponent. Experiment 2 utilized a survey methodology to explore moderators of the BIRG effect implied by prior research. Self‐esteem was shown to moderate CORF, such that individuals with lower self‐esteem distanced themselves from the unsuccessful presidential candidate. Other moderators consistent with the cognitive consistency basis of BIRG, strength of identification and self‐serving attributions, were not. Reasons for these findings are discussed, and future directions for research on BIRG are proposed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Analyses of Social Issues & Public Policy Wiley

Yes We Did! Basking in Reflected Glory and Cutting Off Reflected Failure in the 2008 Presidential Election

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References (49)

Publisher
Wiley
Copyright
Copyright © 2009 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1529-7489
eISSN
1530-2415
DOI
10.1111/j.1530-2415.2009.01194.x
Publisher site
See Article on Publisher Site

Abstract

In two studies, the tendency to Bask in Reflected Glory (BIRG) or Cut Off Reflected Failure (CORF) was examined in the context of the 2008 presidential election. Experiment 1, a field study, found that yard or window signs endorsing successful Democratic candidate Barack Obama were displayed longer than signs endorsing his opponent. Experiment 2 utilized a survey methodology to explore moderators of the BIRG effect implied by prior research. Self‐esteem was shown to moderate CORF, such that individuals with lower self‐esteem distanced themselves from the unsuccessful presidential candidate. Other moderators consistent with the cognitive consistency basis of BIRG, strength of identification and self‐serving attributions, were not. Reasons for these findings are discussed, and future directions for research on BIRG are proposed.

Journal

Analyses of Social Issues & Public Policy – Wiley

Published: Dec 1, 2009

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