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Musculoskeletal Conditions Weigh Heavily on Primary Care Practices—Unnecessarily So

Musculoskeletal Conditions Weigh Heavily on Primary Care Practices—Unnecessarily So THE BACKLETTER Vol. 38, No. 4, April 2023 French Study Provides a Wake-Up Call About the Benefits of Mass Media Campaigns overnments and healthcare systems beliefs and self-reported behaviors in the have largely ignored one of the general population and among health pro- Gmost promising strategies to fessionals,” according to Bailly et al. address the worldwide back pain and dis- ability crisis: the use of large-scale mass Impressive Results media campaigns to inform the public, Here are some of the results: healthcare providers, insurers, and policy • The campaign asked general popula- makers about this common and all too tion respondents if they agreed with frequently disabling symptom. the following statement: “One should Starting with the highly successful Vic- maintain physical activity when deal- toria campaign in Australia, several mass ing with low back pain.” Before the media campaigns in developed nations have campaign, only 56% agreed with that had a beneficial impact in addressing and statement. Roughly 75% agreed with correcting erroneous beliefs about back it at six and 18-month follow-up. pain. But of the early national campaigns, only the Australian campaign had an impact on both beliefs and behavior in response to Continued on page 43 low http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png BackLetter Wolters Kluwer Health

Musculoskeletal Conditions Weigh Heavily on Primary Care Practices—Unnecessarily So

BackLetter , Volume 38 (4) – Apr 1, 2023
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Publisher
Wolters Kluwer Health
Copyright
© 2023 Wolters Kluwer Health, Inc. All rights reserved.
ISSN
0894-7376
eISSN
2161-5179
DOI
10.1097/01.back.0000924392.20821.d7
Publisher site
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Abstract

THE BACKLETTER Vol. 38, No. 4, April 2023 French Study Provides a Wake-Up Call About the Benefits of Mass Media Campaigns overnments and healthcare systems beliefs and self-reported behaviors in the have largely ignored one of the general population and among health pro- Gmost promising strategies to fessionals,” according to Bailly et al. address the worldwide back pain and dis- ability crisis: the use of large-scale mass Impressive Results media campaigns to inform the public, Here are some of the results: healthcare providers, insurers, and policy • The campaign asked general popula- makers about this common and all too tion respondents if they agreed with frequently disabling symptom. the following statement: “One should Starting with the highly successful Vic- maintain physical activity when deal- toria campaign in Australia, several mass ing with low back pain.” Before the media campaigns in developed nations have campaign, only 56% agreed with that had a beneficial impact in addressing and statement. Roughly 75% agreed with correcting erroneous beliefs about back it at six and 18-month follow-up. pain. But of the early national campaigns, only the Australian campaign had an impact on both beliefs and behavior in response to Continued on page 43 low

Journal

BackLetter – Wolters Kluwer Health

Published: Apr 1, 2023

References

  • Prevalence and characteristics of musculoskeletal complaints in primary care: an analysis from the population level and analysis reporting (POLAR) database